Heidi Wesling 
Travel Trade Consultant
heidi.wesling@tourismsask.com
Direct: 306-798-3168
Amy McInnis
Travel Trade Consultant
amy.mcinnis@tourismsask.com
Direct: 306-787-2199

Tourism Saskatchewan
189-1621 Albert Street
Regina, SK S4P 2S5

Toll Free: 877-237-2273
Fax: 306-787-6293
 
 
 

 

 

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AMERICAN BUS ASSOCIATION NAMES THREE SASKATCHEWAN EVENTS AS NORTH AMERICA'S 100 BEST EVENTS FOR 2015 

Events are a Ticket to Fun and to Critical Group Tourism Dollars 

The American Bus Association (ABA) has announced that three Saskatchewan events have been designated as Top 100 Events in North America for 2015 by an experienced expert tourism industry selection committee. The RCMP Sunset Retreat Ceremonies, Craven Country Jamboree, and the Saskatoon Festival of Trees were named to the Top 100. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that the events offer excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.  

With the release of the American Bus Association's 2015 Top 100 Events in North America, ABA celebrates 33 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public. 

"The attractiveness of these as a don't-miss entertainment value is only part of why its selection this year is such a distinction for Saskatchewan said Peter J. Pantuso, CTIS, ABA's president and CEO. "The real news here is that these fantastic Saskatchewan events have been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives Saskatchewan an important boost in visibility among professional tour planners." 

According to studies completed by researchers at Dunham and Associates, one overnight visit by a motorcoach group can leave up to $25,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes. 

"Tour groups spend more and stay longer,” Pantuso said. “That's why these events are truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay." 

ABA's 2015 Top 100 Events Selection Committee selected The RCMP Sunset Retreat Ceremonies, Craven Country Jamboree and the Saskatoon Festival of Trees from hundreds of event nominations submitted by ABA members. Judges considered the event's broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria. 

The Top 100 Events list is available online at: www.buses.org/Top-100-Events-In-North-America.